I imagine this is a pretty old neighborhood sign, now somewhat replaced by the larger gateway feature to the east along Northern Lights. We have these signs around town, but I tend to associate them with developments. But, every neighborhood was at some time a development. This sign isn't large, has some obscuring planting in front of it, and over time has aged to become somewhat invisible... but it has some character to it. This type of sign seems to be appropriate to neighborhoods.
Another one I have on file is for a newer development, Goldenview. This one seems more about a certain level of sophistication, and announcement that you're entering a more expensive development. Perhaps is reassuring people that they live somewhere special and there are higher expectations for the overall look of the neighborhood? The monogram above the main sign text especially seems a bit high-fallutin'. I don't know what covenants they have in Goldenview, but I would be curious if the level of signage for a development's entry is somehow in proportion to restrictions on how you have to maintain your house and yard?
The old turnagain sign seems to say something else entirely. Does it seem a bit more earthy and about a neighborhood and helping you find someone's house? "Turn right at the Turnagain - by the sea" sign?
So... how do these neighborhood signs relate to gateways? Have we relegated them to developers? When we're doing new work in these areas, are we super-sizing them to something more regal and dramatic like a gateway feature, when perhaps they could use a sign? I think that might be another of the successes of the Rogers' Park signage, it has much in common with the wooden Turnagain Sign... but is more visible.
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